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Saturday, 31 March 2018

Consumer Trust, Privacy and Healthcare – Considering #HIMSS18 in the Stark Light of Facebook and Cambridge Analytica


What a difference a couple of weeks make….


On 1st March 2018, two over-arching issues remained with me leaving Las Vegas and #HIMSS18: the central, recognized role of cybersecurity threats in healthcare, and the growing use of consumer-facing technologies for self- and virtual care.
Eighteen days later, we all learned about Cambridge Analytica’s misuse of 50 million Americans’ social network data posted on Facebook.
We who work in healthcare must pose the questions: going forward, how trusting will patients, consumers and caregivers be sharing their personal health information (PHI)? Will people connect dots between their Facebook lives – and their identities on social networks, generally – with their personal health information, privacy and security?
These uncertainties have been on my mind since learning the news about the world’s largest social networking platform, which as of the fourth quarter of 2017, had over 2.2 billion active monthly accounts.

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